Global Visual Merchandiser – Confidential – Padova

Global Visual Merchandiser – Confidential – Padova

Developing, delivering and communicating the visual concept and strategies to promote the image and values of the brand, its products and services in store.

Key responsibilities:

• Manage the Visual Merchandising calendar (time, events, values, colours etc.)
• Translate into the Visual Merchandising calendar the inputs from the Marketing and Design departments
• Coordinate creative agencies to execute the visual concept when required
• Adapt the visual concept to each store
• Monitoring the budget
• Negotiating with suppliers including distributors of mannequins, hangers and window displays and organising global deliveries to the stores
• Monitor any phase of creation and production of the visual concept
• Organise windows and in-store displays
• Create visual merchandising packs to communicate visual guidelines to retail teams
• Create the look book
• Monitor all the stores displays by visiting branches or sending and receiving pictures
• Research consumer markets, monitor market trends and identify potential areas in which to invest, based upon consumer needs and spending habits
• Monitor product distribution and consumer reactions through focus groups and market research
• Support new openings and refit
• Support BU in delivering financial targets through Merchandising Strategy.

Global Visual Merchandiser – Skills and requirements:

• Knowledge and experience of Merchandising strategies: emotional image and organisational image
• Knowledge of theories and practices of cognitive science, ergonomics and architecture and interior design foundations
• Knowledge of the elements of visual communication in a store: environment analysis, space allocation on sales targets
• Identification of the customer’s ideal journey and the product’s preparation and furniture
• Levels of display, sales and analysis of the process of reading from the customer point of view
• Good taste for design and colours
• Creative and energetic person
• Good communication skills, both verbally and in writing
• Good organisational abilities.