Vertu, today over ten years since its foundation is an icon recognized as the pinnacle of mobile phone excellence worldwide. With its head quarters based in the UK and offices in Paris, New York, Las Vegas, Singapore, Tokyo, Frankfurt and Hong Kong.
Vertu is a growth business unit within the Corporate Development Office of the Nokia Group and is the market leader in designing producing, marketing and selling luxury mobile phones.
Vertu is looking for a Trade Marketing Manager. As the Trade Marketing Manager you will be responsible for all digital sales tools for trade and own retail stores. Project manage the Customer Journey which includes all customer purchase collaterals, staff styling/uniforms, product presentation tools and in-store “sensory feel”. Manager of the Baselworld trade fair and co-ordinate all materials with Product managers and VM Team to ensure consistent luxury brand image.
The responsabilities are: Production of new digital trade marketing tools with strong creativity and high level of attention to detail to drive the ultimate interactive experience for our customers; Create the Customer Journey package for Regional roll-out; 2012 Basel trade show; Budget planning;
Franchise store operations; Plan calendar for digital trade marketing activities; Support training team with production of relevant digital materials; Work closely with product marketing team to represent products in an accurate, interactive and consistent manner; Ensure global sales tools are available and used in franchise stores, working with local sales managers to support and achieve consistency with our own retail network; Baselworld – Plan Baselworld calendar and produce all sales presenters and other stand collateral; Work with architects on stand design ensuring operational perfection for the team; Organise accommodation/catering for all attendees of the Show and any special Basel events; Arrange Pre Basel sales conference and be involved with press day organisation; Be responsible for the logistics of all products and merchandising with the VM Manager;Manage the uniform roll-out and improvement programme.
Pubblicato: 25 ottobre 2011
Esperienza: Marketing Manager
Settore: Abbigliamento, Moda e Beni di Lusso